keepstyle is where you get to be whoever you want — no shame
We’re all about color, self-irony, and mixing opposites. No waiting for a “special” occasion — we’re about showing up as yourself, every single day, where even a t-shirt with a cow can be your ultimate fashion statement
Our mission is to influence more people break free from outside rules and start hearing their own voice — loud, clear, and unapologetic
NOTHING TO PROVE — EVERYTHING TO WEAR
"I didn’t even call it a “brand”. I just wanted to make pieces that felt like me — expressive, ironic and bold"
I started keepstyle at 19 — no investors, no fashion degree, no strategy. Just a deep urge to make something real. Back then, I didn’t even call it a “brand.” I just wanted to create pieces that felt like me — expressive, ironic, bold. Somehow, those pieces found their people
Over the years, keepstyle grew with me. Still independent. Still woman-driven. Still rooted in that this-is-who-I-am freedom
Today, our designs are worn in cities I’ve never even been to. We’ve been featured in Vogue, Vanity Fair, Harper’s Bazaar, Elle, Marie Claire, and more — but honestly, the biggest flex? Seeing real people wear our clothes (and me still being too shy to say: “hi, I made that — and you look amazing”)
keepstyle isn’t just fashion. it’s a community of people who share values, creativity, and the need to be heard
I’m so happy you’re here — so please, join the story
with love, lera kutkova , xx
