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We’re into color, contrast, and not taking it too seriously. Daily looks with unexpected twists — nothing to prove, everything to wear
shorts "a la cargo" in bubble color

shorts "a la cargo" in bubble color

Regular price €39
Sale price €39 Regular price €39
Unit price
hoodie "sex idol" in black color
-30%

hoodie "sex idol" in black color

Regular price €69
Sale price €69 Regular price €99
Unit price
milk balloon bomber jacket
-26%

milk balloon bomber jacket

Regular price €139
Sale price €139 Regular price €189
Unit price
pants "a la cargo" in forest color
-33%

pants "a la cargo" in forest color

Regular price €59
Sale price €59 Regular price €89
Unit price
polo sweatshirt “king of forest” in bubble color
-25%

polo sweatshirt “king of forest” in bubble color

Regular price €59
Sale price €59 Regular price €79
Unit price
zipper with hearts
-42%

zipper with hearts

Regular price €69
Sale price €69 Regular price €119
Unit price
double "mesh" top in blue color
-50%

double "mesh" top in blue color

Regular price €39
Sale price €39 Regular price €79
Unit price
"lace" mini dress
-38%
Sold Out

"lace" mini dress

Regular price €79
Sale price €79 Regular price €129
Unit price
t-shirt "my love is cool" in bubble color
-16%

t-shirt "my love is cool" in bubble color

Regular price €49
Sale price €49 Regular price €59
Unit price
bubble
"lace" biker shorts - thekeepstyle
"lace" biker shorts - thekeepstyle
-37%
Sold Out

"lace" biker shorts

Regular price €49
Sale price €49 Regular price €79
Unit price

Shop the Look

A mix of basics and statement pieces for a top-notch look

Shop the Look

A mix of basics and statement pieces for a top-notch look
-38%

long sleeve "lilith" in blue color

Regular price €79
Sale price €79 Regular price €129
Unit price

Punky princess

Our favorite cotton pieces — a perfect match for any season

Shop collection

Nirvana

Timeless items you’ll reach for again and again

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70S collection

Beautifully designed pieces that bring the 70s edge to your everyday

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What People Are Saying

the best dress in the world

"i finally got my dress and wow — it’s everything i dreamed of. hands down the best casual dress i’ve ever had. beautiful, comfy and stylish. i’ve been wearing it for three days straight and loving every second. thank you for this joy!"

Porto, Portugal

god level quality

"got my little tee today and wow, i’m obsessed 😍 the packaging, the quality — everything feels so thoughtful and nice. you guys are on a whole different level. god-tier, honestly!"

Valencia, Spain

wearing it for years ❤️

"just wanted to thank you for the shirt and super fast delivery. i’ve been wearing your pieces for years — the quality is always amazing, and the design is just beautiful ❤️"

Milan, Italy

my favorite sweatshirt

"my sweatshirt from this brand is a total legend. it’s 3 years old, and still looks brand new — the color, the fabric, the cuffs… everything is perfect. thank you"

Kraków, Poland

my new wardrobe crush

" this zipper is a total win — original, comfy, and just perfect. it’s my new wardrobe love. you really nailed it, thank you so much for creating something so cool and full of character "

Prague, Czech Republic

the tee was worth it all

"got pregnant just to rock your tee 😄❤️‍🔥 okay not really, but seriously — it’s the comfiest and cutest thing in my closet. obsessed with the fit and vibe"

Vienna, Austria

 this t-shirt is as special as you

"hi! just wanted to say thank you for this awesome t-shirt ❤️ it’s so stylish and unique, definitely one of a kind. feels like it was made for me. and you? you’re just as special!"

Copenhagen, Denmark

right in the feels ❤️

"i only wear clothes with zippers or buttons, so this shirt hit different ❤️ it’s soft, comfy, and seriously good-looking. rare to find something so practical and stylish at once"

Freya, Stockholm, Sweden